Currently, there are four major global apparel retail group: Gap, C & A, H & M, Zara. For Chinese consumers in terms of clothing, with three of the four brands in the market for a new lead into another new word: Fast Fashion, the first excuse Fast Fashion (click for short FF) concept, which is a functioning mode, called fast fashion, four of the most crucial factors: new, popular, rare and cheap. There is a core value of FF fashion of ordinary people. This article will describe fashion retail brands of their respective features and design in details.
The first is from the United States, Gap, as the world's No. 1 retail brand clothing for the people seldom know and understand in China. Gap, which owns Gap, OldNavy, BananaRepublic, ForthandTowne four brands in Europe and the United States, Gap city known for its casual style and the size of a large well known companies. One, Gap focused on casual work clothes; OldNavy (Old Navy) provides mainly cheaper clothing; BananaRepublic (Banana Republic), mainly on formal clothing.
Gap founder of McDonald • Fisher, established the first Gap stores in San Francisco in 1969, but not successful, he recommended jeans wear, jeans brand tycoon Levi’s performance significantly better than Gap, Gap opened the second store, focus to young people and highlighted a kind of younger shopping atmosphere. The only sales of goods including clothing, such as round neck T-shirt, short and lean quality cotton T-shirt jeans and so on.
Gap concept: to fill the gap.
Personal experience: love Gap the most in the four brand. In today's sports brand market Nike, Adidas, the 2 biggest sport brand, Gap’s youth sports and leisure style is unique. Unfortunately, the four major brands to enter China now but only missing Gap ... ...
Germany's C & A: fashion retailer C & A company was established in the Netherlands in 1841 to provide innovative fashion and followed the trend closely. C & A's have three main brands: Clockhouse, Yessica, Angelo Litrico, three sub-brands each targeting different consumer groups. Clockhouse specializing in popular culture to build the streets, for the publicity personality value choice for young students; Yessica is for young professional women with confident sophistication, fashion clothes, mainly in light colors; Angelo Litrico for relaxed and confident young male with professional design.
The current C & A in Shanghai, a total of five stores were located in Daning International Commercial Plaza, Shanghai Wanda Shopping Center, Super Brand Mall, Exchange Square and Shopping Mall. It is worth mentioning that, compared to the other two groups, C & A add more Asian elements. Store all the clothes version is adjusted according to Asian body, so do not worry can’t find suitable size clothes for Chinese people..
C & A concepts: global trends with Asian flavor.
Personal experience: visit the store in Golden Week this year, the first time entered the C & A shop, store layout and overall feel the whole shopping pretty good, but personally believe that C & A clothes are too general, not as his slogan said. The accessories are very attractive, an array, the design is complete, the price is reasonable.
1955, C & A discount made customers crazy
Sweden's H & M: H & M full name Hennes & Mauritz, Erling Persson founed it in 1947 in Sweden, as the world's second largest retail brand, H & M's collections from Women, Men, young people wear, children's clothing to cosmetics, accessories, underwear and soon . Each season, H & M have focused the prevalent trend of rapid introduction of personalized products, to create a fashion of "supermarket" concept. Clothing style, Chanel designer Lagerfeld, big stars such as Madonna cooperate with H & M, offer a limited section design, this as not only greatly enhanced the image of H & M's taste also gathered a high popularity.
It is worth mentioning that H & M production and sales methods, it is totally different from his rival Zara, Will introduced in details later.
H & M has three stores in Shanghai, flagship store at Huai Hai Road JiaLi commercial buildings, and the other two are located at Super Brand Mall and Shopping Mall.
H & M philosophy: "Fashion and quality at best price" that is popular trend sell all kinds of clothing products.
Personal experience: I have been Zhengda's H & M, a feature found in the brand - the tide of people for good mash. Store single items are seemingly ordinary, even a bit much, but the window model mix and match the body style that really have to lead the trend. Overall the color of clothing is a little dark. However, like C & A, H & M's accessories are complete also in style.
Spain's Zara: under the Inditex Group's Zara established in Spain in 1975, the world's third biggest retailer. Zara stores open in the world's most expensive streets: Fifth Avenue, Tokyo's Ginza and Paris Champs Elysees. Zara retail stores, the most notable feature is that people often find new products, but they are often limited, and this a way to stimulate the consumer to buy. Zara brand in its design as much as first-line stand out in the apparel retail industry, more amazing is that Zara's rapid grasp of popular and reflect, for example if we see a popular element in the fashion week in Paris, 2 ~ 3 weeks later, the element must appear in Zara's shelves.
Zara, H & M with the same total of three stores: Nanjing Road store, Huaihai Road, Times Square and the Super Brand Mall store.
Zara concept: Fashion need for speed.
Personal experience: You can buy a very nice dress from 200RMB and 400RMB. But some times the quality of the dress is not good enough. Furthermore, there is no way as C & A customized version of the Asian re-type and short woman can’t find suitable size in the store.

The same and difference between H & M and Zara
Said H & M and Zara is the enemy, is not an exaggeration, in Europe and the United States H & M and Zara as with the Coca-Cola or Pepsi-Cola and McDonald's, KFC, there must be a place where Zara H & M has stores. The two different clothing has similar styles and almost the same kind of consumers... ... H & M and Zara, the most different thing is their own production and sales of different ways.
H & M doesn’t have own factory in the world, and his 22 manufacturers are located in Europe, Asia, Africa and the United States and so the most cheap areas of human resources. Therefore, H & M to the global marketing held the costing firmly by the hand, profit is 53% of total account.
And Zara the contrary, have their own independent factories, Zara stores all over the world 70% of goods exported directly from Spain, not as "made in China". In terms of cost, Zara is much higher than the H & M. But Zara with a factory, dripping best quality, from design to beat the version to the factory process to get on the shelf sell, just need 14 days, while H & M needs 21 days, C & A needs 70 days, Gap needs months. Zara's designers design 40,000 models each year, of which 10,000 models were adopted, Zara has a rigorous and complete supply chain system.
In addition, the popularity of a little knowledge about the global apparel retail chain major brands: United States, Gap, United Kingdom Next, Sweden's H & M, Spain's Zara, the German C & A, Japan, UNIQLO, France Promd, Hong Kong GIORDANO.